Innovation is at the heart of competition in America and all over the world. Failure to innovate will leave a successful business crippled while another company steals their market share. Just ask Blockbuster who, in 2000, could have bought the online video streaming service Netflix for a mere 50 million. Blockbuster denied and is watching the streaming service put itself off the map.
Innovation is consistently thinking about how to do things differently and knowing that what works today might not work tomorrow. Thinking ahead, 3,5, and 10 years down the line and positioning yourself for future success. It is just as important to stay in touch with today’s consumer, as it is tomorrow’s consumer. Anyone can analyze numbers, trends, and other quantitative data but innovators listen to their consumers. They gain qualitative data to understand tomorrow’s market.
At Pacific Ag Commodities we strive to find new ways to not only serve our consumers but to interact with them as well. We know that a successful tomorrow is predicated on the work ethic, drive, and determination of today. It is our top priority to build personal relationships with our customers and help meet not just today’s needs, but tomorrows needs.


Christopher Cota